Get Customers to Try Your Product With Offers Like Free Movie Tickets

Getting customers to use your product might be one of the very most difficult and yet important tasks that you as a company have. You believe in your product 100%. You're pleased with it and will uphold it to the end.

You understand that in your heart of hearts that if you're able to just get customers to use your product onetime, that a solid majority will come back and create a repeat purchase. You understand that they all will not want it, nevertheless you do believe that a solid number will, and it gets that trial purchase that's so important.

So how will you do it? You can find programs which are available to offer a low cost incentive to customers who create a first time trial. You purchase, and not at retail, but at wholesale, prepaid movie tickets, music download certificates, pizza certificates that you give to customers if they try your product for the first time. It is called gift with purchase.

How does it work? Well depending on your industry you can either give the consumer their certificate immediately with a purchase or you'll have them mail it in, and they'll receive their certificate via the mail or sometimes the certificates are delivered electronically. Either way the certificates are branded together with your company's logo and not some generic prepaid card that will not promote your business.

Sounds expensive? Well it is not. These certificates may be be on a wholesale basis simply because the companies that redeem these like the movie theatres are willing to give discounts to those who buy in bulk but in addition they know that there's a"breakage" model involved as well. What is "breakage"?

As an example, you purchase a mobile phone and there's a $50 mail in rebate which attracts for you that phone. Well the cellular phone manufacturer knows that a great percentage of the folks will buy the telephone and get excited about the rebate and will not take the steps to complete the offer. So an excellent percentage will not redeem, but it was there and they'd have redeemed them, if they were sent in. That's how it works.

In our movie ticket example the movie theatre knows when they provide you with great pricing on tickets that a good percentage of these tickets will not be redeemed and they did not lose anything at all. Exactly the same would choose certificates for groceries, gasoline etc.

By implementing a present with purchase item on things that your web visitors need right so you are enticing the consumer to use your brand, knowing that's the key first faltering e Kino step to presenting a long term customer. You can also put a tiny modification on the program as well. You can have them being an incentive purchase three different products and let them have a bigger reward. It is simply another way to implement this idea into your strategy.

There are some very vauluable resources to help you implement a course like this. If you would like additional informative data on the resources just contact my office.

Derek Miller may be the principal at the full service marketing and promotional agency, offering single source solution to help you grow your business. This includes the correct utilization of promotional products.